Challenger bank card X1 has raised $15 million, bringing its complete funding to greater than $60 million.Together with at this time’s announcement, X1 can also be unveiling a brand new in-app inventory investing device that may allow cardholders to buy shares utilizing factors.X1 will use the funds to gasoline development and roll out new companies for its members.
Challenger bank card X1 has raised $15 million this week. The funds carry the corporate’s Collection B spherical to $40 million and elevate its complete funds to greater than $60 million. The funding was led by Soma Capital and included contributions from Brian Kelly (The Factors Man) and Kyle Vogt.
Whereas the self-described good bank card didn’t present an actual valuation, the corporate mentioned that at this time’s spherical will increase X1’s complete valuation by greater than 50% over the place it stood 4 months in the past, when the corporate raised $25 million in Collection B funding.
X1 will use the funds to gasoline development and roll out new companies for its members. One such new function is X1’s new investing platform that allows cardholders to purchase shares within the X1 app utilizing their rewards factors. X1 will information traders by recommending shares based mostly on the cardholder’s spending habits, danger preferences, funding objectives, earnings, and time horizon. The brand new functionality will start rolling out to pick out cardholders within the coming weeks.
The corporate mentioned within the press launch that it has future plans to broaden the inventory buying options “to compete with extra conventional funding choices.” Primarily based on this, we will count on options widespread to Acorns and Robinhood comparable to spare change investing and automated funding deposits.
For a card with no annual payment, X1’s rewards are laborious to beat. The corporate provides cardholders 2x factors on each greenback spent, 3x factors on each greenback spent for the yr if transactions exceed $15,000, and 4x factors on every greenback for one month of purchases for every referral. X1 has paid out greater than $10 million in rewards factors since exiting its beta final October.
“With X1, we wish to construct an iconic and enduring shopper finance model in an trade that’s lengthy overdue for disruption,” mentioned X1 CEO and Co-founder Deepak Rao. “We’re honored by the reception our card has continued to obtain and to have raised this funding from Soma Capital, an early investor in additional than 20 unicorns. With our progressive new investing platform, we’re excited to reimagine one more sector within the shopper monetary market.”
Outdoors of its rewards construction, X1 has different distinctive options that assist differentiate itself within the crowded bank card market. The corporate has a chrome steel card and provides customers digital card numbers that they’ll set to run out on a specified date so as to keep away from forgetting a subscription or a free trial interval. The previous robotically expires after one use, whereas the latter robotically expires 24 hours after it’s activated.
Photograph by Andrea Piacquadio