Opinions expressed by Entrepreneur contributors are their very own.
You are studying Entrepreneur India, a global franchise of Entrepreneur Media.
LGND.io, a blockchain-based e-commerce and interactive platform, introduced it was getting into right into a multi-year partnership with Warner Music Group, a world music and leisure firm, and Polygon, one of many main world blockchain builders, to collaborate on a challenge titled LGND Music. It should formally hit the ground within the first month of 2023.
Entrepreneur India
“We’re past thrilled to lastly announce this monumental and ground-breaking partnership with Warner Music Group and Polygon. We have been working for over a 12 months to ship the best-in-class blockchain expertise for passionate music lovers everywhere in the world, and look ahead to revolutionary and distinctive content material from all kinds of WMG artists. With the robust help of the Polygon ecosystem, LGND Music is poised to assist evolve the whole music trade,” mentioned Michael Rockwell, CEO of LGND Music.
LGND Music took to its official Twitter account to announce the partnership, whereas WMG shared the identical by way of its press launch.
????? A NEW period within the music trade?
LGND Music is proud to announce a multi-year partnership with https://twitter.com/warnermusic?ref_src=twsrcpercent5Etfw”>@warnermusic and https://twitter.com/oxPolygon?ref_src=twsrcpercent5Etfw”>@OxPolygon!
A Thread?[1/6] https://t.co/cCPQn2wh3P”>pic.twitter.com/cCPQn2wh3P
— LGND Music (@Lgnd_Music) https://twitter.com/Lgnd_Music/standing/1600211076683272195?ref_src=twsrcpercent5Etfw”>December 6, 2022
LGND Music is geared toward supporting digital blockchain collectibles, which is able to let its customers play the collectibles or ‘Digital Vinyls’ as per their comfort. Via this collaboration, WMG’s chosen artist will have the ability to launch collectibles by way of app and desktop. Customers will have the ability to entry and revel in specially-curated content material by their favourite artists. Constructed on Polygon, the music platform goals at offering its customers with a seamless transaction course of.
“Web3 has the facility to rework the music trade for each artists and followers. The best way that we personal and expertise music is evolving, by absolutely embracing decentralized applied sciences and collectibles, this unique partnership between Polygon, LGND, and WMG represents an thrilling milestone for the music trade. Polygon is proud to be powering this revolutionary initiative that can elevate music possession and produce extra music lovers and artists to Web3,” mentioned Ryan Wyatt, CEO of Polygon Studios.
“We’re extremely excited concerning the methods through which evolving applied sciences are altering and difficult the music trade. There’s great untapped potential for artists to work together with their followers and to monetize that fandom. And, as we proceed to lean in and drive ahead, WMG’s partnership with LGND and Polygon will assist our artists to experiment with and construct throughout Web3 applied sciences with a purpose to develop and have interaction their communities,” mentioned Oana Ruxandra, Chief Digital Officer & EVP, Enterprise Growth, WMG in its official assertion.
Whereas not a lot is understood concerning the artists who will probably be on the platform, the label’s fashionable digital dance Spinnin’ Data is alleged to be part of the deal. WMG has been actively collaborating within the web3 house by way of its metaverse live performance in The Sandbox, partnering with Splinterlands’ for an arcade recreation revolving round its artists, and the most recent announcement of LGND Music.
