Starbucks right this moment is launching a blockchain-based loyalty program that permits customers to earn factors for each buy made by way of the app. These factors can then be redeemed for unique presents and merchandise. The corporate additionally introduced plans to launch a digital foreign money known as Starbucks Coin (SC) that might be used throughout the app.
The Journeys characterize a possibility for Starbucks to have interaction with shoppers by way of digital media and provide them rewards primarily based on their buy conduct. As an example, if somebody buys a Frappuccino, they may obtain a reward equivalent to a coupon code for a future go to to the shop. Or, if somebody buys a latte, they may get a reduction on their subsequent order.
Starbucks Odyssey will weave collectively our previous, current, and future… providing methods to complement your espresso information with interactive experiences. This isn’t only a new option to expertise Starbucks. It’s an invite to hitch us on our journey and are available collectively over espresso.
Starbucks Odyssey is a brand new expertise powered by Web3 expertise that may provide Starbucks Rewards members within the U.S. the chance to earn and buy digital collectible Stamps (NFTs) that may unlock entry to new advantages and experiences that may’t be discovered anyplace else.
Starbucks Rewards members can be a part of the waitlist to grow to be eligible to obtain an invite to hitch Odyssey. Upon receiving an invite, members will use their Starbucks Rewards login to hitch Odyssey and begin participating in ‘Journeys,’ a sequence of actions like interactive video games or challenges that deepen their information of espresso and Starbucks. Members might be rewarded for finishing Journeys with a ‘Journey Stamp’ (NFT). Quickly, members may also have the ability to buy ‘limited-edition Stamps’ (NFTs) by way of the built-in market throughout the Starbucks Odyssey net app expertise.
Every digital collectible Stamp will embrace some extent worth and the Stamps may be purchased or offered amongst members throughout the market, with possession secured on a blockchain.
As Stamps are collected, members’ Factors will improve, unlocking entry to distinctive rewards and experiences that might vary from a digital espresso martini making class, to distinctive merchandise and artist collaborations, to invites to unique occasions at Starbucks Reserve Roasteries and even the chance to hitch a visit to Starbucks Hacienda Alsacia espresso farm in Costa Rica.
Starbucks Odyssey will get rid of the barrier to entry to a conventional Web3 market by permitting members to buy limited-edition Stamps immediately with a bank card. No crypto pockets or cryptocurrency might be required – making the Starbucks Odyssey expertise a fascinating and straightforward means for members to entry this new expertise and declare an possession stake of their loyalty to Starbucks.
