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TransUnion’s enterprise options are getting a contemporary begin this week with a brand new look. The worldwide info and insights firm has rebranded its strains of enterprise options within the U.S., organizing them into seven totally different classes.
“TransUnion’s rebrand clarifies our product choices and higher demonstrates our experience in each our heritage and new markets, whereas additionally making it simpler for purchasers to seek out what they want,” stated firm President and CEO Chris Cartwright. “It’s the following logical step within the firm’s evolution. We are able to now supply extra highly effective shopper insights than ever earlier than, permitting us to fulfill the wants of our prospects in additional methods, and at a a lot deeper stage.”
The seven enterprise options leverage TransUnion’s “natural investments,” in addition to the corporate’s current acquisitions of digital id options corporations Neustar and Sontiq which TransUnion bought in 2021 for $3.1 billion and $638 million, respectively. The corporate has constructed upon its experience in shopper id to develop past credit score into fraud administration, advertising and marketing options, and communications.
TransUnion’s new enterprise options embody:
TruAudience contains omnichannel viewers concentrating on and superior analytics to reinforce advertising and marketing and media efficiency. The answer contains all TransUnion advertising and marketing merchandise, in addition to all advertising and marketing choices from Neustar.TruValidate provides fraud prevention and id proofing merchandise. TruValidate contains all of TransUnion’s fraud merchandise, in addition to all fraud choices from Neustar.TruVision is comprised of threat administration merchandise that assist steadiness threat and determine best-fit prospects throughout the account. Among the many merchandise within the TruVision line are all TransUnion threat instruments, together with these previously often called CreditVision, CreditVision Hyperlink, and DriverRisk.TruIQ provides superior analytics services and products that present insights into the decision-making course of. TruIQ contains choices previously often called Prama and Innovation Lab, in addition to different customized analytic providers.TruEmpower is comprised of shopper engagement merchandise together with consumer-facing instruments comparable to these previously often called CreditView Dashboard, in addition to choices from IdentityForce and Cyberscout.TruLookup provides investigative merchandise that assist organizations conduct sooner due diligence or situation decision, and contains TLOxp, TransUnion’s skip tracing, investigative analysis, and threat administration instrument.TruContact contains communications and make contact with heart merchandise to assist restore belief in communications, improve buyer outreach, and streamline supply of telecom connectivity providers. TruContact contains merchandise from Neustar’s Communications and Contact Heart Options.
TransUnion’s Chief World Options Officer Tim Martin anticipates that the transfer to rebrand will each simplify its choices and permit prospects from a spread of industries to navigate the merchandise.
Launched as a shopper credit score reporting company in 1968, TransUnion has since pivoted to focus extra holistically on knowledge. The corporate is publicly listed on the New York Inventory Alternate beneath the ticker TRU and has a market capitalization of $12.8 billion.
Picture by Vojtech Okenka
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