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Megan Kaspar, the co-founder and managing director of FirstLight, is widely known as a savvy investor and trailblazer within the digital vogue realm. In October 2021, she made headlines as the primary individual to showcase NFT clothes throughout a video interview. Kaspar’s pioneering spirit additionally earned her a function in Haute Dwelling’s Miami subject sporting a digital ensemble by luxurious vogue model Fendi.
Kaspar has been a crypto fanatic from the start and is now a founding member of Purple DAO, a company centered on vogue and blockchain. She is a constant investor in main tasks like DressX, supporting the intersection of vogue and expertise. Kaspar is tirelessly advocating for the potential of the rising motion and is dedicated to educating others about its potentialities.
As a 2023 NFT100 honoree, nft now just lately sat down with Kaspar to debate her technique when investing in digital vogue and her ideas on the way forward for the house.
nft now: What’s your funding thesis or strategy behind digital vogue?
Megan Kaspar: Tokenization of the world’s property is going on over the following twenty years. There are 4 use instances which are the north star of how I take a look at the chance — not particularly how I make investments, however the overarching theme.
The primary is sustainability. Since 1950, consumption of stuff has elevated 14 occasions. If the whole world’s inhabitants shared the life-style habits of at present’s common American, we might require the equal of 5 Earths to accommodate us. Millennials, Gen Zs, and Gen Alphas are massively contributing to the constructive shift to dematerialization, spending extra money and time in digital actuality.
The second is effectivity. We’re higher capable of leverage client knowledge by profiles, shopping historical past, deserted carts, purchases, and returns. Subsequently we will promote the appropriate merchandise on the good time on the perfect channel. We’re going in the direction of a mannequin of no extra over-manufacturing. Utilizing AI to raised perceive knowledge would enable [marketing] to be extra environment friendly, particularly by extra particular devoted channels, like a pockets.
Third is personalization. Customers have gotten extra individualized, and so they wish to be seen. There’s an upward pattern in micro collections. Clothes is being manufactured on-demand, which additionally contributes to no extra over-manufacturing. Gen Z and Gen Alpa’s identities are so rooted on-line; they wish to categorical themselves in a hyper-personalized manner. Platforms just like the Mindbody app assist you to hyper-personalize your gender. You possibly can hyper-define and present in methods you can not articulate or categorical bodily.
Lastly, disruptive enterprise fashions. Knowledge is the brand new oil. Web2 is marked with a buyer/client mannequin the place you might be restricted within the visibility of every part you personal. Web3 is an proprietor mannequin the place you personal your property, knowledge, and knowledge and might translate right into a wear2earn economic system. The web2 client is shifting to a Web3 proprietor.
nft now: What do you envision the function of digital vogue within the subsequent cycle? What is going to it take for digital vogue to go mainstream?
MK: Capitalizing on early narratives is the best approach to make 100x in crypto. Good property (real-world property on chain) are certainly one of 5 rising tendencies I’m paying probably the most consideration to, and the digital vogue sector will play a big function within the subsequent innovation wave of Web3.
nft now: What’s the imaginative and prescient and mission for Purple DAO? What do you’ve gotten developing?
MK: Purple DAO is the world’s first digital vogue, blockchain-agnostic-focused DAO. The targets of Purple DAO are to take part and spend money on the emergent narrative and alternatives round vogue and attire tendencies shifting in the direction of dematerialization into digital metaverse wearables powered by blockchain expertise.
So we make investments and incubate in all verticals of blockchain digital vogue together with supporting, buying, gathering, archiving, and investing in digital NFT clothes within the rising world of digital wearables and vogue. Notably, Purple DAO collected three of the 9 gadgets from Collezione Genesi, the world’s first couture luxurious NFT designer drop from Dolce & Gabbana, together with the spectacular, one-of-a-kind Doge Crown (bodily and digital), which to this point is the very best valued couture vogue NFT to exist.
nft now: In the long run, to what extent will digital should be accompanied by bodily?
MK: Full {hardware} disruption is a key consider digital-first adoption, offering real-time perfected hyperrealism blended actuality AR. There can be an evolution of possession from bodily solely to digital first.
nft now: How do you see the intersection of digital vogue and gaming?
MK: In web2 gaming, you don’t personal the merchandise; there isn’t a utility past aesthetics. In Web3 gaming, you personal the merchandise, and there are a number of utility fashions reminiscent of rental, stake for rewards, and play2earn.
I take a look at every part by the lens of every technology and the evolution of expertise ({hardware} and software program; foundational habits and perception techniques programmed into the collective of every technology).
Millennials are the bridge between Gen Z and Gen Alpha, rising up with units of their hand, speedy on demand.
nft now: How are you personally and professionally making ready for the metaverse?
MK: My journey within the blockchain ecosystem started in 2012, and since 2015 I’ve anticipated this second once we would see blockchain expertise disrupt the style trade by providing new enterprise fashions and monetization layers. {Hardware} gadget disruption is the important thing issue to a completely decentralized digital actuality. Heads-down cellular smartphone to heads-up near-eye wearable and a number of wearables.
Need extra NFT100 honoree interviews? Get the full record of everybody we spoke with right here.
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