Magic Eden and Nifty Gateway Unveil Reward Programs. Here’s the 101.

NFT marketplaces Magic Eden and Nifty Gateway are leveling up. Each platforms lately introduced new reward programs to incentivize buying and selling actions and improve the general person expertise. With Nifty Gateway introducing its Collector Appreciation Month and Magic Eden launching its Chapter II program, these platforms are leveraging incentives to draw and retain customers in an more and more aggressive panorama.

These strikes are just like OpenSea’s latest determination to launch OpenSea Professional, which many imagine was motivated by Blur’s commanding affect and success available in the market. As a strategic response, OpenSea determined to incentivize its person base by introducing a rewards system and amending creator royalties percentages.

Now, plainly different NFT marketplaces are following OpenSea’s lead.

Magic Eden Chapter II program

In a transfer geared toward renewing curiosity in — and engagement on — its platform, Magic Eden has launched an initiative that rewards merchants with Solana’s native cryptocurrency, $SOL, for his or her buying and selling actions. By quickly lowering its maker charge to -0.25%, Magic Eden offers merchants with the chance to earn $SOL on every transaction.

Sellers will now obtain 100.25% of the itemizing value once they promote an NFT, and patrons will obtain a 0.25% $SOL rebate upon buy.

Nonetheless, this incentive system is simply part of a a lot bigger strategic shift for Magic Eden.

Welcome to Chapter II. It is time to make some adjustments.

Beginning as we speak we’re:✅ Launching NFT aggregation on Solana✅ Embracing composability✅ Providing -0.25% maker charge on ME for a restricted time. Now you possibly can earn SOL when your provides are accepted & listings are offered! 🧵👇 pic.twitter.com/3b0QXal4re

— Magic Eden 🪄 (@MagicEden) Could 24, 2023

Along with providing rewards, the platform has unveiled an aggregation function geared toward offering customers with a one-stop store for buying Solana NFTs throughout numerous marketplaces. Additionally it is rolling again a function that prevented Magic Eden listings from being aggregated by different NFT marketplaces. The platform has additionally dedicated to open-sourcing its sensible contract code.

Finally, these strikes come as a response to each longstanding criticism and rising competitors. The platform has lengthy been censored by members of the NFT neighborhood for being closed-sourced and for limiting composability alternatives throughout platforms, and it faces rising threats to its market share — significantly from Tensor, a more recent entrant within the Solana market.

Nifty Gateway Collector Appreciation Month

In the meantime, Nifty Gateway is launching its personal reward program, dubbed Collector Appreciation Month, set to start in June. This system is designed to reward collectors primarily based on their lifetime spend on Nifty Gateway. The platform has structured the reward system into six ranges, with rewards rising with every stage of funding. On the highest stage, customers can earn a major rewards share of ten p.c and a secondary rewards share of 5 p.c.

Nifty Gateway’s reward program applies to all NFTs minted on its platform, spanning each major and secondary marketplaces. The rewards, which shall be credited in USD to collectors’ Nifty Gateway balances following every eligible transaction, supply a direct and quick return for collectors’ actions on the platform.

These progressive reward programs sign a shift within the NFT marketplaces’ strategy to person engagement, marking a big step in the direction of fostering a extra dynamic and rewarding ecosystem. As competitors heats up within the NFT house, the transfer by Magic Eden and Nifty Gateway not solely promotes lively participation but additionally units a brand new commonplace for different marketplaces to comply with.

Editor’s be aware: This text was written by an nft now employees member in collaboration with OpenAI’s GPT-4.