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Polygon Labs, a blockchain protocol, introduced it was partnering with e-commerce large Flipkart and loyalty platform Cling to introduce a Web3-powered loyalty program with the goal of introducing thousands and thousands to the Web3 house.
Polygon Labs is collaborating with @Flipkart and @HangXYZ_ for an on-chain, brand-first loyalty program, introducing thousands and thousands of customers to web3 ⛓️
FireDrops 2.0 will revolutionize model advertising, storytelling, and buyer engagement #onPolygon
Extra: https://t.co/Tf9vV3mKDF pic.twitter.com/01ScwkrvQC
— Polygon (Labs) (@0xPolygonLabs) June 14, 2023
The loyalty program, FireDrops2.0, might be powered by Cling and can goal at reworking user-brand engagement for Flipkart customers. The customers might be rewarded with experiences and might be incentivized by gamification associated to their most well-liked manufacturers. Customers may even be capable to earn membership passes, lifetime reductions, and extra.
“By integrating Web3 and NFTs into model loyalty packages, we’re revolutionizing model advertising, storytelling, and buyer engagement. As India’s homegrown e-commerce market, which is continually innovating, we acknowledge the worth of buyer loyalty and, extra importantly, the rising house of Web3 loyalty. We’re excited to companion with top-of-the-line within the house for this modern brand-first rewards and loyalty program,” stated Naren Ravula, VP, Head of Product Technique and Deployment, Flipkart.
Polygon Labs might be offering the underlying NFT know-how for a greater person expertise. The utilization of NFT know-how will make possession and redemption of rewards simple, thereby making means for brand new income streams for manufacturers. Moreover, this may encourage clients to actively participate in this system.
“The world’s most modern manufacturers, like Flipkart, have a monumental alternative to redefine how they join with their clients and construct loyalty. The perfect packages of the long run might be gamified, personalised, and Web3-enabled. The subsequent technology of loyalty is right here, and we’re excited to companion with Flipkart to deliver it to the plenty,” stated Matt Smolin, CEO and founder, Cling.
Flipkart clients can be part of the waitlist to achieve early entry to the FireDrop2.0 program.
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