PUMA and Roc Nation Collaboration Revolutionizes Sneaker Culture

PUMA returns to the web3 scene with a phygital NFT drop in partnership with Jay-Z’s label Roc Nation to have fun the fiftieth Anniversary of Hip-Hop.

TL;DR

PUMA and Roc Nation partnered with Professional to launch the RS-XL Mixtape assortment, celebrating the fiftieth Anniversary of Hip-Hop.
The gathering options bodily sneakers with an NFC-powered chip contained in the left sneaker’s tongue, linking to a novel NFT.
NFT holders can entry unique web3 experiences, together with behind-the-scenes content material, unreleased tracks, a hip-hop historical past documentary, future drops, and associated content material.

PUMA x Roc Nation: What’s the New Drop All About?

At the moment, PUMA and Roc Nation partnered with the phygital product firm Professional to launch an unique drop: the RS-XL Mixtape assortment.

In essence, this assortment has bodily sneakers in three colours. The choices are nicknamed ‘Cassette Tape,’ ‘Playlist,’ and ‘Disc.’ Every pair of sneakers carries Professional’s LGT Tag. That is principally an NFC-powered chip that Professional created for the venture. The distinctive tag is on the within of the left sneaker’s tongue.

Every digital chip is linked to a novel NFT. Holders can use these collectibles to entry web3 experiences, together with:

Behind-the-scenes content material from the Roc Nation studios;
14 unreleased tracks from high Roc Nation artists;
An unique documentary on hip hop historical past;
Entry to future drops and associated content material.

The merchandise can be found on the Professional platform for $130 per piece. Right here’s a fast take a look at the sneaker’s design:

Total, this collaboration goals to have fun fifty years of  hip-hop and its evolution – which has additionally reached the web3 house.

“Professional was created with the assumption that the way forward for blockchain signifies that we don’t want to say blockchain in any respect. That perception has been wholly manifested on this partnership with PUMA and Roc Nation. Mainly, the shoppers who purchase these sneakers may have entry to unique, curated, and immersive digital content material experiences with out even enthusiastic about what’s occurring behind the scenes,” stated Calvin Chan, Founder and CEO of Professional.

In fact, PUMA additionally boasts expertise within the NFT house. The enduring model debuted its first drop in early 2022 along with Manchester Metropolis. Surprisingly, PUMA has launched web3 experiences and phygital NFTs too. The truth is, this can be only the start!