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Metaverse vogue involves Scandinavia! Copenhagen Trend Week, the premier vogue occasion in Scandinavia, has partnered with luxurious cell fashion sport Drest to reinforce its programming with digital components. Beginning Monday, August eighth and operating by way of Saturday, August twelfth, followers of Copenhagen Trend Week can fashion avatars and create streetwear outfits in Drest by way of a collection of each day in-game challenges. Right here’s what you’ll be able to count on from CFV 2023!
TL;DR:
Copenhagen Trend Week collaborates with Drest for metaverse vogue challenges.
Drest raised $19.1 million to discover Web3 potential with luxurious manufacturers.
Drest plans to introduce new metaverse options and customizable avatars.
Copenhagen Trend Week: Metaverse Trend Insanity Hits 2023 Peak!
The collaboration goals to seize the power of Copenhagen Trend Week, from runway reveals to road fashion. It can spotlight Nordic manufacturers like Ganni, Stay, Cecilie Bahnsen, and in addition Stine Goya. It goals to do that by integrating model storytelling and customized digital backdrops that includes iconic Danish landmarks.
“In recent times, Copenhagen Trend Week has established itself as one of the crucial energetic and inventive showcases internationally.” says Lucy Yeomans, founder and CEO of Drest. “It was an excellent alternative for us to permit our viewers to find these purpose-driven Nordic manufacturers. Our model companions worth the inventive execution in Drest and the truth that gaming permits them to succeed in a wider, highly-engaged viewers.” she provides.
Every Drest problem requires gamers to fashion a mannequin avatar with actual luxurious manufacturers round a particular transient or actual world occasion. As soon as accomplished, the group votes on the ultimate look. Moreover, gamers can earn digital wearables or buy them.
Drest Leads The New Frontier For Trend’s Digital Future
Whereas not at present Web3 enabled, Drest’s collaborations with luxurious manufacturers exhibit the potential for gaming in retail. This additionally contains driving buyer acquisition and engagement. Drest is shifting nearer to Web3, although. In June, the corporate raised $19.1 million, bringing its complete funding to $38.2 million. The funds will assist an “advanced and metaverse-enabled” model of Drest with new social options and customizable avatars.
Drest plans to attain progress by way of its developer ecosystem, advertising and marketing, and strategic income streams. It is usually exploring extra Web3 way of life video games. Final 12 months, Drest partnered with Oetker Assortment luxurious motels to make use of iconic properties as backdrops for in-game vogue challenges. This March, Le Bristol additionally launched its first NFT assortment, displaying how Drest gives an on-ramp to Web3 for luxurious manufacturers.
All funding/monetary opinions expressed by NFTevening.com usually are not suggestions.
This text is instructional materials.
As at all times, make your personal analysis prior to creating any sort of funding.
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